T2 Conversion Clarity™
Follow every lead to the sale and know which ones pay.
You’re spending thousands on leads, but do you know what happens to them? T2 Conversion Clarity™ brings full visibility into lead outcomes — even if they close outside your store.
See which VINs are still active in service — and prove which campaigns actually re-engage lost customers.
Measure recall campaign performance — know exactly which VINs booked appointments and closed repair orders.
Measure recall campaign performance — know exactly which VINs booked appointments and closed repair orders.
Track which targeted VIN campaigns actually close deals — every lead tied back to a sale.
What It Does:
Conversion Clarity™ tracks every lead, matches it to registration data, and identifies if and where the vehicle was purchased, who financed it, and under what terms. It works across CRMs, BDC teams, vendors, and platforms, showing exactly what leads delivered and which ones didn’t.
How It Helps Dealers:
Stop guessing and start knowing. With Conversion Clarity™, you’ll see your real cost-per-sale, which vendors produce actual buyers, and which staff or sources need improvement. It brings accountability to lead generation like never before.
Who It’s For:
Dealer principals, GMs, or marketing teams looking to hold digital partners and internal teams accountable to real revenue results.
See equity instantly:
Every customer record shows exact equity position — positive or negative — so you know who’s a trade-in or upgrade opportunity.
Smarter targeting:
Filter by equity amount, payment difference, or model year to focus on the most profitable customers.
Drive new sales:
Equity-positive drivers are primed for trade cycles — turning service or lease customers into showroom buyers.
Better ROI visibility:
By combining equity data with outcomes, you can measure which equity campaigns actually convert.